Brief Analysis

Brief Analysis 1

I managed to find was a competition brief this was found by searching the internet, the brief was found on the Doritos advertising page. We know that this is a competition brief as you gain a cash prize at the end of it if you win. The brief tells us to produce an advert that is “undeniably cool”. So it is asking us to create and advert that will really sell the product and to make an advert that you would see as being funny and inventive. Also to possibly have a “cliff-hanger” of an ending so that you could create adverts that relates to the first one, therefore it would be easy to create a sister advert. If I were to have this brief it would put my creative skills to the test. I would create an advert that I would personally like to see to the television, for example if I were to watch a food advert I would have a funny narrative with a man running through town wearing a Doritos costume, it would be a 29 seconds short film. This would fit the brief as it would be an advert that would make me and my friends laugh if they were to see it.

Brief Analysis 2

http://www.gateway-media.co.uk/node/38

The next brief I found was a formal one, this means that the brief may include government or local authorities such as local charities. This particular brief asked for a video to be made to be used all the time with the charities. So this video would be used to promote the charity and to put on the website. So that when you look on the website it will have a promotional clip. If I were to have received this I would come up with a video that would show various different people going all around and helping out the charity and raiding money for it. I would also have members of the charity telling us what the charity has done to help them. This would be a very effective video in the ways that it would engage the audience and tell us about the charity itself.

Brief Analysis 3

I stumbled across a commissioning brief, which means that the brief was targeted to everyone. This brief was to create a child drama for the CBBC channel, the programmes that are on CBBC such as Tracy Beaker and The Sarah Jane Adventures these were 2 among the many show that were listed that they would like the new show to follow. The brief gave you a choice of what drama you would like to do, so that it gave you a bit more freedom. The aimed the audience at younger children those ages being 6-12 year olds. They also wanted the Drama to be “ambitious and aspirational, both rooted in the UK and with global appeal.